The initial logo design was bland, boring and almost amateurish. Once we had a chance to sit down with the JusRite staff, speak with them and sample some of the menu items from their catering menu, we realized that their company was anything but bland and boring. Their Master Chef, Richard Brown, was extremely passionate about his craft. The food was bold, full of flavour and authentically Caribbean, but with a modern twist. This is exactly what we set forth to achieve when putting together the initial concepts for their brand new logo. The logo below was the final design that was chosen to represent their company moving forward.
Premium Business Cards
If you’ve ever worked with us before, you’ve heard us say that a business card is your very first point of contact and that this opportunity should be maximized. We explained this same importance to Richard when we sat down with him and he was completely enlightened. He had remembered a previous encounter with one of his own clients, watching them throw away his flimsy business card, only minutes after handing it to them.
So, when designing JusRite Catering Company’s new business cards, we sought out to create something distinguishable and memorable, just like the food they prepare for their clients. We printed their cards on our premium 18pt card stock with matte lamination and a spot UV to create a 3D effect on their brand new logo. We also used the spot UV effect of a fork on the back of their card for some added flair. The final result was something so spectacular that Richard called us moments after receiving them to commend us on our efforts. See below:
Designing the JusRite Catering Company’s catering menu was quite simple. We utilized their brand new logo design and established a fitting font type that we could carry throughout all of their remaining branding. We then attached a few pictures of their incredibly delicious food, along with the itemized list of foods, the respective pricing and voila! It all came together like magic.
The design concept for their roll-up banner was actually quite simple. They had saw a previous design that we completed for another client and wanted something very similar. We made a few adjustments to the design, as per their direction, and produced a beautiful, clean roll-up banner that they use at all of their catering events.
As we state to all of our clients, a strong brand starts with a great logo as your platform and everything else just falls into place. Using their brand new logo, we printed some simple t-shirts for the JusRite Catering Company Staff to create a sense of professionalism and uniformity when the team is our servicing their events. Previously, they had been wearing standard clothing with non-branded apparel. As always, simple approach, but effective results.
After reviewing their initial creative brief, we realized that JusRite Catering Co. wanted just a basic web presence with a simple website design. One where clients could be easily directed to their catering menu, view their prices, and contact them with their inquiries all in one place. We quickly fitted them into our Starter Website Design Package, as it was exactly what they needed. Plus, it worked with their budget.
We carried all of their newly established branding into the website with vibrant pictures and easy-to-navigate pages and text. The end result is a user-friendly mobile-responsive website that gives their clients the information they need, when they need it. The overall scheme is clean, simple and to the point. Just what the doctor ordered. Or in this case, just what the “chef” ordered.
Cloud3.ca gave our company's brand a complete overhaul and we love it! Our original logo was mediocre and not very appealing; they spiced it up. Our business cards were dated and felt cheap; they tackled those too. They created a beautiful design on a very thick card stock that has already gotten us dozens of compliments. They also redesigned our entire website - keeping it simple while still bringing it to life. They were able to tie in our new logo design and branding colour scheme to really make it pop. Overall, I am completely satisfied with Cloud3.ca's simple processes, undeniable value, quick turnaround time and exceptional customer service. This is definitely 5-star service at its best.